{"id":1041,"date":"2011-09-30T17:50:56","date_gmt":"2011-09-30T08:50:56","guid":{"rendered":"http:\/\/shiga-ken.com\/blog\/?p=1041"},"modified":"2023-08-18T12:15:53","modified_gmt":"2023-08-18T03:15:53","slug":"shigas-lip-balm","status":"publish","type":"post","link":"https:\/\/shiga-ken.com\/blog\/2011\/09\/shigas-lip-balm\/","title":{"rendered":"Shiga&#8217;s lip balm"},"content":{"rendered":"<div class=\"wp-block-image size-full wp-image-1042\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/shiga-ken.com\/blog\/wp-content\/uploads\/2011\/09\/P1040336menturm.jpg\" alt=\"Lip balm\" class=\"wp-image-1042\" srcset=\"https:\/\/shiga-ken.com\/blog\/wp-content\/uploads\/2011\/09\/P1040336menturm.jpg 400w, https:\/\/shiga-ken.com\/blog\/wp-content\/uploads\/2011\/09\/P1040336menturm-150x100.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Menturm Medicated Stick by Omi Brotherhood, packaged by Matsumoto Kiyoshi.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The drier air of autumn is here and it&#8217;s time to take out our lip balm or chap sticks. Did you know that one of Japan&#8217;s leading makers of lip balm is right here in Shiga?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Omi Kyodaisha<\/em> (\u8fd1\u6c5f\u5144\u5f1f\u793e Omi Brotherhood), a pharmaceutical company based in <a href=\"https:\/\/photoguide.jp\/txt\/Omihachiman,_Shiga\">Omi-Hachiman<\/a>, sells a lip balm called &#8220;Menturm Medicated Stick.&#8221; It is their flagship product and you can see it in stores nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it looks very similar to another chap stick called&nbsp;&#8220;Mentholatum Medicated Stick&#8221; made by a different company in Osaka. The dark green design is very similar and you have to look carefully to tell them apart. What can I say, buy the one from Shiga. Look for &#8220;Omi Brotherhood&#8221; on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omi Brotherhood was founded by the architect and missionary William Vories. In 1920, the company had a license with&nbsp;The Mentholatum Company, Inc. in the US to import and sell menthol-based products under its own brand called &#8220;Menturm.&#8221; However,&nbsp;The Mentholatum Company was bought by a Japanese&nbsp;pharmaceutical company in 1988 which subsequently started selling the&nbsp;&#8220;Mentholatum Medicated Stick.&#8221; Omi Brotherhood uses a slightly different formula in its Menturm products which still contain menthol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The photo above shows the Omi Brotherhood Menturm stick I bought from Matsumoto Kiyoshi, a major drugstore chain in Japan. The drugstore created its own packaging, but got the English wrong. It&#8217;s obviously not &#8220;lip stick.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The drier air of autumn is here and it&#8217;s time to take out our lip balm or chap sticks. Did you know that one of Japan&#8217;s leading makers of lip balm is right here in Shiga? Omi Kyodaisha (\u8fd1\u6c5f\u5144\u5f1f\u793e Omi&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,41],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omihachiman","category-shigabrand"],"_links":{"self":[{"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":4,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":8766,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions\/8766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/media\/1042"}],"wp:attachment":[{"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shiga-ken.com\/blog\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}